reduce the effort to interpret
- darken room
- use variety
- rehearse
- avoid irrelevant visuals
The Z reading pattern :
Golden Mean
Why pictures are helpful
- clarify and simplify
- easier to remember
- provokes emotional responses
- enhance ability to interpret and create visuals
- provides concrete refrences
- and a couple others I didn't get
Decoding - reading the visual
Encoding - writing the visual
Culture can make a difference, same with visual preferences
6231 Blocton Avenue
Lipscomb, Alabama
address for our fictitious company for feedback from
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